Cybersecurity Policy Report, Texas Secures TRO in Smart TV Privacy Case, (Jan 9, 2026)
By Tony Foley
Texas Attorney General Ken Paxton (R.) has announced that his office has obtained a temporary restraining order against Samsung Electronics Co. Ltd. preventing the company and others in active participation with it from continuing to use, sell, transfer, collect, or share data related to Texas consumers derived from automated content recognition technology (ACR).
AG Paxton filed suit against Samsung and four other major TV companies last month, alleging that their collection of personal data through ACR technology violated Texas law (CPR, Dec. 16, 2025). A state court granted the TRO based on good cause that Samsung’s activities violated the Texas Deceptive Trade Practices Act, AG Paxton said in a news release
“The days of Big Tech digitally invading Americans' homes and spying on them are over,” he said. “The right to privacy is fundamental, yet for too long smart TV manufacturers like Samsung were secretly using advanced technology to spy on Texans without their knowledge. Now, after filing our lawsuit just a few weeks ago, we’ve secured a court order stopping this unlawful monitoring. This is a major win for Texans and for digital privacy.”
News: StateLegislation LitigationEnforcement DataPrivacy