Antitrust Law Daily Wrap Up, LAW FIRM NEWS: Advertising and media attorney Jesse Brody joins Manatt in Los Angeles, (Mar 6, 2014)
Organizations Mentioned:Edwards Wildman Palmer | Manatt Phelps & Phillips, LLP | University of Arizona
Jesse M. Brody has joined Manatt Phelps & Phillips as a partner in the firm’s Advertising, Marketing and Media practice group in Los Angeles, the firm announced yesterday. Prior to joining Manatt, Brody was a partner at Edwards Wildman Palmer LLP in the firm’s Gaming practice group.
Focusing on legal and regulatory issues impacting the areas of advertising, entertainment, technology, new media and privacy, Brody advises clients on matters involving national and digital advertising campaigns, celebrity spokesperson agreements, sponsorship agreements, sweepstakes, contests and user-generated content promotions, social networking and viral marketing matters, claim substantiation, mobile applications and beyond. As a certified information privacy professional by the International Association of Privacy Professionals, Brody provides strategic compliance counseling on cutting-edge privacy issues, such as the collection of consumer data through mobile apps, compliance with the Children’s Online Privacy Protection Act, big data, Do Not Track, and behavioral advertising.
In addition to his work on traditional platforms, Brody frequently assists clients on new media matters, including user-generated content, social networks, downloadable software and mobile messaging. He advises clients on co-promotion arrangements, strategic alliances, product placement and integration arrangements.
Brody earned his J.D. from Loyola Law School, Los Angeles and his B.S. from the University of Arizona.
“Jesse’s experience aligns well with our practice, particularly in the areas of promotions, privacy, technology and digital media,” said Linda Goldstein, chair of Manatt’s Advertising, Marketing and Media division. “He brings a wonderful balance of both traditional and digital advertising capabilities that will be immediately beneficial to our diverse client base.”
Manatt Phelps & Phillips, LLP is a national law firm with 400 professionals located in nine offices in California, New York, and Washington, D.C. Founded in 1965, the firm provides legal services in a wide variety of practice areas, including advertising, antitrust, consumer protection, intellectual property, patent prosecution and litigation, trademark and copyright litigation, and unfair competition.
Attorneys: Jesse M. Brody (Manatt Phelps & Phillips, LLP).
News: IndustryNewsTrends