Antitrust Law Daily Wrap Up, ADVERTISING NEWS: FTC seeks comments on planned study of fuel economy advertising claims, (Oct 20, 2014)

By Linda O’Brien, J.D., LL.M.

The FTC is seeking comments on a planned study to examine consumer perception of fuel economy advertising claims. The study is part of the Commission’s regulatory review of the Guide Concerning Fuel Economy Advertising for New Automobiles (Fuel Economy Guide).

The agency published a second Federal Register notice today, asking for public comments on its proposed research before requesting Office of Management and Budget (OMB) review of, and clearance for, the collection of information. The FTC issued the Fuel Economy Guide to prevent deceptive fuel economy advertising and to facilitate the use of fuel economy information in advertising. The Guide helps advertisers to avoid unfair or deceptive claims under the FTC Act, according to the notice.

Comments must be received on or before November 19, 2014. Interested parties may file a comment online at https://ftcpublic.commentworks.com/ftc/fueleconomystudypra2. Comments in paper form, labeled “Fuel Economy Consumer Study, Project No. P134202,” can also be delivered to: Federal Trade Commission, Office of the Secretary, 600 Pennsylvania Avenue NW, Suite CC-5610 (Annex J), Washington, DC 20580.

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