IP Law Daily, TRADEMARK—TTAB: ‘BLUEBIRD HARDWATER’ marks properly denied registration over conflict with ‘BLUEBIRD DISTILLING’, (Oct 29, 2026)
Law Firms Mentioned:Kutak Rock LLP
Organizations Mentioned:Bluebird Hardwater LLC
By Saurabh Kashyap, B.A., M.A., LL.B., LL.M.
The shared dominant BLUEBIRD wording, related alcoholic beverages, and overlapping trade channels supported likely consumer confusion, while HARDWATER merely described the applicant’s goods.
The Trademark Trial and Appeal Board (TTAB) affirmed ...