Go to Wolters Kluwer VitalLaw.comGo to Wolters Kluwer VitalLaw.com
VitalLaw®
  • Find answers to your questions
  • Log in to access your subscriptions
In depth. On point.
In depth. On point.
  • Home
  • Legal Directory
  • Home
  • Legal Directory
In depth. On point.
  • Articles
    • Articles
  • Law Firms
    • Law Firms
  • Organizations
    • Organizations
    • PATENT—Fed. Cir.: Dismissal of patent on methods for treating patients using remote devices on patent ineligibility grounds affirmed
    • PATENT—D. Del.: DISH Network wins invalidity ruling on patent for calculating scrambled carrier phases; signal-transmission patent survives
      • You have 1 more complimentary views available this month. Log in if you are already a customer
    • PATENT—D. Del.: Patent infringement claims headed to trial despite narrower interpretation
      • You have 1 more complimentary views available this month. Log in if you are already a customer
    • PUBLICITY RIGHTS—Cal. App.: Hyundai defeats skateboarder's name misappropriation lawsuit over Casper SUV
      • You have 1 more complimentary views available this month. Log in if you are already a customer
    • SUPREME COURT NEWS: Quorum lacking in dispute over extraterritorial application of rights transfer terminations
      • You have 1 more complimentary views available this month. Log in if you are already a customer
    • TRADEMARK—TTAB: Applicant’s registration refused based on likelihood of confusion with similar mark
      • You have 1 more complimentary views available this month. Log in if you are already a customer
    • TRADEMARK—TTAB: Proposed ‘Permanent Jewelry Welder‘ mark deemed descriptive by TTAB
      • You have 1 more complimentary views available this month. Log in if you are already a customer
  • Articles
    • Articles
  • Law Firms
    • Law Firms
  • Organizations
    • Organizations

    IP Law Daily, PUBLICITY RIGHTS—Cal. App.: Hyundai defeats skateboarder's name misappropriation lawsuit over Casper SUV, (Oct 20, 2026)

    Law Firms Mentioned:Arnold & Porter Kaye Scholer LLP | Ochs Law Firm
    Organizations Mentioned:Hyundai Motor Co.

    By Saurabh Kashyap, B.A., M.A., LL.B., LL.M.

    The automaker's use of California-based digital marketing platforms and skateboarding imagery did not establish sufficient connections with the state to support jurisdiction.

    Hyundai Motor Company successfully defended a lawsuit brought by a professio ...

    © 2026 CCH Incorporated and its affiliates and licensors. All rights reserved.

    • Manage Cookie Preferences
    • Privacy Statement
    • Terms of Use