Cybersecurity Policy Report, N.Y. Senate Advances Bill to Require Disclosures of Biometric Tracking, (May 13, 2026)
The New York state Senate voted this week to pass a bill that would require New York retailers to post clear warnings and provide opt-out information if they tracked customers or collected biometric data.
SB 2539C would require retailers to inform customers, in plain language, if they are being tracked via cellphones, store-installed cameras, or other electronic devices and provide opt-out information where applicable. If biometric data is being collected, the signage would have to specify the types of data collected, how it is used, and offer opt-out details if available.
Violations of these provisions would result in escalating civil penalties, starting at $100 for a first offense and increasing to $500 for subsequent violations, with enforcement and penalty collection handled by local municipal authorities. The proposed law would exempt cameras and technologies used solely for store security purposes.
The bill (S.B. 2539C, Reg Sess.) is sponsored by Sen. Zellnor Myrie (D.).
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