Antitrust Law Daily Wrap Up, CONFERENCES: Brand Activation Association to hold 36th Annual Marketing Law Conference, (Sep 18, 2014)
Organizations Mentioned:Macy's, Inc. | Walgreen Co.
The Brand Activation Association is hosting the 36th Annual Marketing Law Conference from November 5-7, 2014, in Chicago. The conference, titled “Navigating the Marketing Law Maze,” will involve more than 110 speakers, 50 sessions, and over 15 expert roundtable discussions.
Headlining the conference are keynote speakers Jessica Rich, Director of the FTC Bureau of Consumer Protection, and LinkedIn’s Head of Global Advertising Operations, Carine Roman. Rich will present her keynote address during luncheon on Thursday, November 6, discussing FTC policy and enforcement for the future. Roman will present her keynote address, “Demystifying the Advertising Landscape: Programming Buying, Data/Privacy, Targeting and the ‘Fortune Cookie’ World of Online & Mobile Space,” on Friday, November 7.
The remaining sessions will involve in-depth focus sessions, workshops, presentations, and round table discussions on a broad range of legal disciplines, including: big data, contests and games, data security/breach, digital media, domestic and international promotion, intellectual property, litigation, online behavior advertising, privacy, social media, sweepstakes, and all of the key cases, laws, and regulations in effect, or “in the pipeline,” facing the industry today.
There will also be a wide range of speakers from both major brands, including Coca-Cola, Exxon, Facebook, Google, Macy’s, Microsoft, Viacom, Visa, Walgreen Co., as well as representatives from the FTC and the Offices of the State Attorneys General of New York, California, and Florida.
For additional information, or to register, contact the Brand Activation Association at (212) 340-0093, or go to www.baalink.org/law2014. A copy of the conference agenda may be found here.
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