Antitrust Law Daily Wrap Up, ADVERTISING NEWS: Unilever withdraws suit over advertising of ‘Just Mayo’ vegan sandwich spread, (Dec 22, 2014)
Organizations Mentioned:Conopco, Inc. | Hampton Creek, Inc.
By Linda O’Brien, J.D., LL.M.
Unilever, the manufacturer of the Hellman’s brand of mayonnaise, has withdrawn its lawsuit against food technology company Hampton Creek over the labeling and advertising of its vegan sandwich spread, “Just Mayo,” Unilever announced on December 18.
Conopco, Inc., a business unit of the London- and Rotterdam-based Unilever, filed a complaint in the federal district court in Newark, New Jersey, claiming that Hampton Creek engaged in false advertising and unfair competition by labeling and advertising its plant-based vegan sandwich spread as an alternative to real mayonnaise.
“Unilever has decided to withdraw its lawsuit against Hampton Creek so that Hampton Creek can address its label directly with industry groups and appropriate regulatory authorities,” said Mike Faherty, Vice President for Foods, Unilever North America. “We applaud Hampton Creek’s commitment to innovation and its inspired corporate purpose. We share a vision with Hampton Creek of a more sustainable world. It is for these reasons that we believe Hampton Creek will take the appropriate steps in labelling its products going forward.”
Companies: Conopco, Inc.; Hampton Creek, Inc.
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