IP Law Daily, TRADEMARK—TTAB: Refusal to register HANSEN HONEY FARM for honey and related products affirmed, (Oct 2, 2026)
Law Firms Mentioned:GottardoLaw LLC
Organizations Mentioned:Hansen Honey Farm
By Carolin Dennis, B.Sc., LL.B., LL.M.
TTAB affirmed the refusal to register the applicant’s proposed mark citing widespread recognition of the proposed mark as a surname without a showing of acquired distinctiveness as to the surname.
In a non-precedential decision, the Trademark T ...