IP Law Daily, TRADEMARK—TTAB: Board concludes ‘THE JONES’ mark is primarily a surname, (Oct 27, 2026)Law Firms Mentioned:Holland & Knight LLPOrganizations Mentioned:Solomon & Silver Ltd.By Brian Craig, J.D.JONES is one of the most common surnames in the U.S. and would likely be recognized as a surname by the purchasing public.Concluding that the proposed mark of THE JONES is primarily a surname, the Trademark Trial and Appeal Board has affirmed the dec ...