Cybersecurity Policy Report, Tracking Cookie Compliance Campaign Continues in Netherlands, (Apr 15, 2025)
The Dutch data protection authority, Autoriteit Persoonsgegevens (AP), has sent letters to 50 organizations urging them to adjust misleading cookie banners or to stop tracking their visitors intrusively, AP announced today.
If the organizations do not come into compliance within three months, AP will conduct investigations that might result in fines, it said in a news release.
Every year, AP monitors 10,000 websites and chooses 500 organizations to warn regarding problems with cookie banners, it said.
It selects organizations that are likely to violate the law with their cookie banners and sends warning letters that describe what is misleading about the cookie banners in question and provides advice on the changes needed to bring the cookie banners into compliance, AP said.
“With tracking cookies and other tracking software that websites use, they collect large amounts of data about their visitors,” noted Aleid Wolfsen, AP’s chairman. “With this action, we are forcing hundreds of organizations to stop this in one go this year.”
AP recently warned Dutch businesses that it was focused on ensuring that tracking cookies complied with privacy laws (CPR, April 9).
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