Antitrust Law Daily Wrap Up, LAW FIRM NEWS: Antitrust litigator Bruce Colbath joins Sheppard Mullin in New York, (Dec 10, 2013)

Bruce A. Colbath has joined Sheppard, Mullin, Richter & Hampton LLP as a partner in the firm’s Antitrust and Trade Regulation practice group in New York, the firm recently announced. Prior to joining Sheppard Mullin, Colbath was a partner at Weil, Gotshal & Manges.

Colbath focuses his practice on all aspects of advertising, marketing, and antitrust law, including consumer protection issues relating to unfair deceptive conduct. He has extensive experience in all phases of such litigation at the trial and appellate levels. Colbath has represented clients in class actions and related litigation of a variety of claims—including false advertising, deceptive practices, and antitrust—brought in federal and state courts throughout the U.S. He has represented companies in numerous industries, including pharmaceuticals, cosmetics, dietary supplements, jewelry, consumer products, automobile distribution, software, semiconductors, apparel, and consumer financial services.

In the advertising and consumer protection area, Colbath has represented and counseled clients on a variety of issues, including privacy and related regulatory issues, and has experience with federal and state regulatory agencies concerning advertising practices and consumer protection issues. He has extensive experience with advertising litigation under the Lanham Act and litigation involving unfair competition and consumer protection issues, as well as experience before the Federal Trade Commission and the National Advertising Division of the Better Business Bureau and its National Advertising Review Board. Colbath has represented clients in numerous class actions arising from government investigations and enforcement activity related to consumer protection.

“Bruce and I have worked together for several clients, including representing MasterCard together as co-counsel on several matters,” said Gary Halling, Sheppard Mullin’s Antitrust and Trade Regulation practice group leader. “I am extremely pleased to welcome him to the firm. Additionally, Bruce has a national consumer protection practice representing companies in proceedings brought by the FTC, state AGs, and private parties that complements our existing advertising practice.”

Colbath is a graduate of New York Law School (J.D.) and Georgetown University (A.B.).

Sheppard, Mullin, Richter & Hampton LLP is a Global 100 firm with 640 attorneys located in 15 offices in the United States, Europe, and Asia. Founded in 1927, the firm provides legal services in the areas of corporate and technology matters, high stakes litigation, and complex financial transactions.

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