Antitrust Law Daily Wrap Up, INDUSTRY NEWS: Former American Express Chief Advertising Counsel Po Yi joins Venable, (Jun 28, 2013)

Po Yi, former Vice President and Chief Advertising Counsel at American Express, has joined Venable LLP as a partner in the firm’s Advertising and Marketing Group, the law firm has announced. Yi will work out of the firm’s New York office.

In her roles at American Express, Yi served as chief counsel to the Chief Marketing Officer and Global Advertising and Brand Management group, as well as to the company’s New Member Marketing and Consumer Card Marketing groups. Her work included collaborating with American Express’s advertising team to develop branded campaigns; overseeing the legal aspects of all marketing for consumer cards; advising on marketing and advertising programs in social, digital and traditional media; managing sweepstakes, contests, and promotional games; reviewing claim substantiation and managing competitor advertising challenges; and advising on market research and competitive intelligence across the company.

Yi negotiated and managed alliances between American Express and top entertainment, sports, social media, and technology brands, as well as major sponsorships in sports, music, film and fashion, celebrity talent agreements, and agency agreements. During her tenure, American Express expanded its presence in digital and social media, and her work supported American Express’s sponsored programs, including concerts and fashion, film, and sports events.

Prior to joining American Express, Yi worked for almost ten years as a partner for the international law firm Loeb & Loeb LLP. In that position, she focused her practice on advertising and promotions, privacy, technology and intellectual property licensing, music, and general entertainment. Her clients included major consumer companies, financial institutions, advertising and promotions agencies, Internet start-ups, television and cable networks, studios, record labels, and individual artists.

Yi received a B.A. from Carleton College in 1993, and a J.D. from Benjamin N. Cardozo School of Law in 1997.

“Po Yi is a tremendous addition to our group,” said Jeffrey Knowles, chair of Venable’s Advertising, Marketing and New Media practice. “As the point person at American Express, she negotiated and structured sponsorship and digital media programs with market-leading brands in entertainment, fashion, sports, hospitality and other areas. Her experience forging strategic sponsorship and branded content deals adds a compelling dimension to our group’s capabilities.”

Venable LLP is a nationwide law firm with over 550 attorneys in offices located across the country. Its Advertising and Marketing Group has more than 50 attorneys, and was named the 2011-2012 Advertising Law Firm of the Year by U.S. News and World Report. It also won the Chambers USA Award for Excellence in successive years, and has been ranked first tier nationally by both Chambers USA and Legal 500.

News: IndustryNewsTrends