Antitrust Law Daily Wrap Up, INDUSTRY NEWS: Cresanti to lead IFA government relations, public policy efforts, (Mar 21, 2014)

Robert Cresanti will join the International Franchise Association as Executive Vice President of Government Relations and Public Policy, effective April 14, the organization recently announced.

According to IFA President & CEO Steve Caldeira, Cresanti “brings a wealth of government, corporate, and trade association leadership experience to the IFA in the areas of business, international, technology, financial services, and tax policy.”

Cresanti joins the IFA from SAP America, Inc., where he was vice president of Corporate Affairs & Government Relations since 2009. Previously, he served as Under Secretary for Technology for the U.S. Department of Commerce, where he chaired multiple bilateral technology trade missions for the U.S. government in the European Union, Asia, and Russia and served as co-chair for the White House PCAST, the President’s Council of Advisors on Science and Technology.

As a trade association executive, he served as vice president of Global Public Policy for the Business Software Alliance from 2001 to 2006, representing the technology industry in international negotiations and complex regulatory, legislative and commercial legal matters on a global level.

A graduate of Austin College (B.A., Political Science) and Baylor University School of Law (J.D.), Cresanti also received a certificate of EC Law from the University of Glasgow Law School and completed master’s courses in International Relations at Johns Hopkins SAIS.

The International Franchise Association is the world’s oldest and largest organization representing franchising worldwide. Celebrating more than 50 years of excellence, education, and advocacy, IFA works through its government relations and public policy, media relations and educational programs to protect, enhance, and promote franchising.

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