Cybersecurity Policy Report, Incorrect Data Broker Information Could Lead to Fines, CalPrivacy Warns, (Sep 3, 2026)
By Tony Foley
An enforcement advisory released today by the California Privacy Protection Agency (CalPrivacy) outlines the potential consequences data brokers may face if they provide incorrect information in their annual registration with the state’s data broker registry.
Under the California Delete Act, businesses that operated as a data broker in the prior year are required to register and provide specified information about their activities, CalPrivacy noted in a news release. The agency said the information contained in these filings gave Californians visibility into the data collection and distribution practices of data brokers, including information on metrics, types of data collected, and recipients of certain data.
The advisory (Enforcement Advisory 2026-01) specifies that the failure to provide correct information in a registration filing can result in a $200 fine for each day a broker fails to register as required by the Delete Act’s reporting provisions, including providing correct information. The advisory contains a breakdown of the types of information required to be provided as well as scenarios for businesses to consider in determining whether they have fulfilled the Delete Act’s requirements. CalPrivacy added that consumers who suspect that a business provided incorrect information with its data broker registration should report it using CalPrivacy’s complaint form.
“The Enforcement Division will continue using all the tools at its disposal to protect Californians’ privacy, including publishing advisories to help stop violations from happening in the first place,” said Michael Macko, CalPrivacy’s head of enforcement. “The launch of CalPrivacy’s Delete Request and Opt-Out Platform (DROP) this year supercharged privacy for Californians,” added CalPrivacy executive director Tom Kemp. “DROP works because the law requires data brokers to report correct information about their activities. Californians are entitled to nothing less.”
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