Cybersecurity Policy Report, Dutch Drug Store Owner Fined for Cookie Violations, (Jul 16, 2024)
By Tony Foley
The Dutch data protection authority, Autoriteit Persoonsgegevens (AP), has imposed a fine of 600,000 euros ($653,500) against the parent company of drug store Kruidvat based on allegations that the company followed visitors to Kruidvat’s website with tracking cookies without their knowledge or permission.
In today’s announcement, AP said the parent company, AS Watson Health & Beauty Continental Europe BV, collected data from website visitors and was able to create personal profiles of the affected individuals, including location data, the pages they visited, products they added to shopping carts, and recommendations clicked on. This, in turn, created specific and invasive profiles of people visiting the Kruidvat website that included highly sensitive information, it said.
AP said the site should have asked visitors for permission to place cookies on their computers in order to comply with Dutch data protection law regarding consent. In its cookie banner, the consent boxes provided by Kruidvat were checked by default, in direct violation of the law. Visitors who wished to refuse cookies had to go through several steps to avoid giving consent. As a result, AP concluded that the data of visitors to the Kuridvat.nl website had their personal data processed illegally.
AS Watson Health & Beauty has appealed the decision, which may be accessed from the announcement but is available only in Dutch.
News: LitigationEnforcement DataPrivacy DataSecurity