Antitrust Law Daily Wrap Up, CONSUMER PROTECTION NEWS: FTC announces final agenda, panelists for Online Lead Generation workshop, (Oct 20, 2015)
By Michael Menzhuber, J.D., LL.M.
The FTC has released the final agenda for its upcoming workshop, “Follow the Lead: An FTC Workshop about Online Lead Generation,” which will take place on October 30 in Washington, D.C.
Lead generators identify or cultivate consumer interest in a product or service and sell the consumer “lead” information to third parties. Consumer protection issues raised by the practices of the lead generation industry will be discussed at the workshop.
Presentations and panel discussions with industry representatives, consumer groups, law enforcement agencies, and others with expertise on these issues will be featured at the day-long workshop, according to an FTC announcement.
The workshop will include opening remarks from FTC Bureau of Consumer Protection Director Jessica Rich. Katherine Worthman, Attorney, FTC Division of Financial Practices, will provide the “Welcome” and Malini Mithal, Acting Associate Director, FTC Division of Financial Practices, will make the closing remarks.
The seminar moderators are Evan Zullow, Attorney, FTC Division of Financial Practices; Katherine Worthman; Brian Shull, Attorney, FTC Division of Financial Practices; Sandhya Brown, Assistant Director, FTC Division of Financial Practices; and Malini Mithal.
Panel discussions will include the following:
Introduction to Lead Generation Marketplace and Mechanics: An introductory overview of lead generation;
Case Study on Lead Generation in Lending: How lead generation is used in the lending industry and a panel discussion on related consumer issues;
Case Study on Lead Generation in Education : How lead generation works in the education marketplace;
Overview of Consumer Protection Concerns & the Legal Landscape : Consumer protection issues raised by lead generation and a panel discussion on the applicability of the FTC Act and other legal principles; and
Looking Ahead – Protecting & Educating Consumers : Focus on the steps both industry members and regulators can take to better protect consumers, and information and strategies for improving consumer understanding of lead generation and avoiding problematic practices.
The workshop, which is free and open to the public, will be held in the Constitution Center auditorium, 400 7th Street, SW, Washington, D.C. Registration will begin at 7:45 a.m.
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