Antitrust Law Daily Wrap Up, CONFERENCES: FTC releases agenda for marketing, consumer protection conference, (Sep 1, 2016)

The agenda and panelists for the FTC’s Bureau of Economics’ Economic Conference on Marketing and Consumer Protection has been released. The conference, which is co-sponsored by the INFORMs Society of Marketing Science, will be held on September 17, 2016, in Washington, D.C., the FTC announced.

The purpose of the conference is to help marketing scholars learn about the FTC’s consumer protection work, promote potentially high-impact research in consumer protection and regulation, and introduce FTC economists to some of the cutting-edge research being conducted by market scholars.

After opening remarks by Ginger Jin, Director of the FTC’s Bureau of Economics, the morning sessions will include:

• "The Impact of Privacy Policy on the Auction Market for Online Display Advertising" (Discussant: Douglas Smith, Federal Trade Commission);

• "Sponsorship Disclosure and Consumer Deception: Assessing Native Advertising in Mobile Search" (Discussant: Yesim Orhun, Michigan State University);

• "The benefit of collective reputation" (Discussant: Anthony Dukes, University of Southern California); and

• "Tailored Cheap Talk" (Discussant: Upender Subramanian, University of Texas Dallas).

Following a lunch panel "Can Marketing Go too Far?" (Moderator: Andrew Stivers, Federal Trade Commission) the conference will continue with the following afternoon sessions:

• "Algorithmic Bias? A study of the data-based discrimination in the serving of ads in Social Media" (Discussant: Kanishka Misra, University of California at San Diego);

• "Direct-to-Consumer Advertising and Online Search" (Discussant: Jura Liaukonyte, Cornell University);

• "The Value of Information in Mobile Ad Targeting" (Discussant: Sridhar Narayanan, Stanford University);

• "Might I Interest You in an Extended Warranty" (Discussant: Matthew Jones, Federal Trade Commission); and

• "What Determines Consumer Complaining Behavior?" (Discussant: Anne Coughlan, Northwestern University).

The conference will conclude with closing remarks by K. Sudhir, Yale University. An optional dinner will follow for a $100 fee.

Pre-registration, which is required for the conference, can be completed by sending your name, affiliation, and whether you intend to attend the optional dinner, to marketingconf@ftc.gov. The deadline for registering for the optional dinner is September 1, 2016.

News: Conferences ConsumerProtection FederalTradeCommissionNews