Antitrust Law Daily Wrap Up, CONFERENCES: Brand Activation Association to hold 37th Annual Marketing Law Conference, (Oct 22, 2015)
Organizations Mentioned:SAG-AFTRA
By Greg Hammond, J.D.
The Brand Activation Association is hosting the 37th Annual Marketing Law Conference on November 9-11, 2015, at the Chicago Marriott Downtown Magnificent Mile. The conference, “Walking the Line: Between Innovation and Regulation,” will involve more than 115 speakers and 63 different sessions.
Headlining the conference is keynote speaker Daniel Kaufman, Deputy Director of the FTC Bureau of Consumer Protection. Kaufman will discuss the FTC’s upcoming enforcement priorities and how the agency is handling issues raised by digital revolution, including Big Data, native advertising, gag clauses, and green marketing. Sony Pictures Executive Vice President George Leon and Sony Pictures Entertainment Senior Vice President Eric Baum will present the second keynote on Wednesday, November 11, discussing “Crossing the Line: Conflicts Between Creative and Legal.”
The remaining sessions will involve in-depth focus sessions, workshops, presentations, and round table discussions on a broad range of legal disciplines, including: all aspects of domestic and global privacy, ambush marketing, big data, native advertising, branded entertainment, celebrity talent and sponsorship deals, class actions, consumer reviews, contests and games, COPPA, copyright, digital and social media, FDA, gamification, gift/loyalty cards, Lanham Act, on-time behavioral advertising, patents, regulated industries, SAG-AFTRA, sports deals, sweepstakes, and trademark.
There will also be a wide range of speakers from major brands—including AT&T, Citigroup, Coca Cola, Dick’s Sporting Goods, Direct TV, Epsilon, Exxon Mobil, Google, Intuit, Lionsgate, McDonald’s, Microsoft, Polo Ralph Lauren, Sony, Spotify, Target, The Procter & Gamble Co., Verizon, Wells Fargo, Yelp, among others—as well as representatives from the FTC and the Offices of the State Attorneys General of California, Florida, and New York.
For additional information, or to register, contact the Brand Activation Association at (212) 340-0083, or visit https://www.baalink.org/conference/show/id/BAALAW-NOV15.
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