Antitrust Law Daily Wrap Up, ADVERTISING NEWS: FTC updates Fair Packaging and Labeling Act rules, (Sep 28, 2015)

By Greg Hammond, J.D.

The FTC has amended its rules and regulations under the Fair Packaging and Labeling Act, legislation that allows consumers to obtain accurate package quantity information in order to enable value comparisons and to prevent unfair or deceptive packaging and labeling.

According to final rule, the amendments will: (1) modernize the place-of-business listing requirement; (2) incorporate a more comprehensive metric chart; (3) address the use of exponents with customary inch/pound measurements; (4) delete outdated prohibitions on retail price sales representations; and (5) acknowledge the role of the weights-and-measures laws of individual states. The final rule will become effective 30 days after publication in the Federal Register, which the FTC has announced will occur shortly.

News: Advertising ConsumerProtection FederalTradeCommissionNews