Antitrust Law Daily Wrap Up, ADVERTISING NEWS: FTC to host consumer disclosure workshop, (Aug 22, 2016)
Organizations Mentioned:Colin Campbell | Consumer Financial Protection Bureau
By Greg Hammond, J.D.
The FTC will host a public workshop on September 15 in Washington, D.C. to discuss the testing and evaluation of disclosures that companies make to consumers with regard to advertising claims, privacy practices, and other information.
The workshop, entitled "Putting Disclosures to the Test," will focus on encouraging and improving the evaluation and testing of disclosures by industry, academics, and the FTC. It will explore how to test the effectiveness of these disclosures to ensure consumers notice, understand, and can use disclosures when making decisions. In addition, the Commission noted that the workshop is intended to further the understanding of testing and evaluating both offline and online consumer disclosures, including disclosures delivered through icons, product labels, short text, long text, audio or video messages, interactive tools, and other media.
Introductory remarks will be provided by FTC Chief Technologist Lorrie Cranor, and opening remarks by FTC Chairwoman Edith Ramirez will follow.
The sessions will include the following topics and panels: (1) "Cognitive Models" (Michael S. Wogalter); (2) "Evaluation Procedures and Methods" (Ilana Westerman and Craig Andrews); (3) "Comprehension" (Ryan Mehm, FTC Division of Privacy and Identity Protection, Elizabeth Howlett, Susan Kleimann, and Joel R. Reidenberg); (4) "Impact on Decision Making and Behavior" (FTC Bureau of Economics Assistant Director Janis Pappalardo, Lillian Ablon, Idris Adjerid, FTC Bureau of Economics Director Ginger Zhe Jin, and Adair Morse); (5) "Case Studies" (Hampton Newsome of the FTC Division of Enforcement, Colin Campbell, Sarah J. Farnsworth, Manoj Hastak, and Heidi Johnson of the Consumer Financial Protection Bureau Office of Research); (6) and "The Future of Disclosures?" (Joseph Calandrino of the FTC Office of Technology Research & Investigation, Serge Egelman, Tamar Krishnamurti, and Florian Schaub). Closing remarks will be given by FTC Bureau of Consumer Protection Director Jessica Rich.
News: Advertising ConsumerProtection Privacy FederalTradeCommissionNews