Go to Wolters Kluwer VitalLaw.comGo to Wolters Kluwer VitalLaw.com
VitalLaw®
  • Find answers to your questions
  • Log in to access your subscriptions
In depth. On point.
In depth. On point.
  • Home
  • Legal Directory
  • Home
  • Legal Directory
In depth. On point.
  • Articles
    • Articles
  • Law Firms
    • Law Firms
  • Organizations
    • Organizations
    • TOP STORY—U.S. S.Ct.: Divided High Court allows state law antitrust claims to proceed against gas pipelines
    • ADVERTISING NEWS: FTC issues final consent order halting auto shipment broker’s promotion of “unbiased” consumer reviews
    • ADVERTISING—E.D. Mo.: Pet food company crafts sufficient false ad claims
    • ANTITRUST NEWS: AMC theatre chain alleged to have deprived competitive access to first run Spanish films
    • CONSUMER PROTECTION NEWS: Mortgage servicer to pay $63 million to Settle FTC, CFPB charges
    • FRANCHISING & DISTRIBUTION—D.N.J.: 7-Eleven’s infringement claim against franchisee tossed
    • FRANCHISING & DISTRIBUTION—Ga. Sup. Ct: Daycare franchisees who failed to read franchise agreement not entitled to rescission of agreement
    • PRIVACY—M.D. Fla.: Democratic National Committee unable to evade TCPA claims
    • RICO—S.D. N.Y.: Retail pharmacy’s theft of customer data claims against former employees fail
  • Articles
    • Articles
  • Law Firms
    • Law Firms
  • Organizations
    • Organizations

    Antitrust Law Daily Wrap Up, ADVERTISING NEWS: FTC issues final consent order halting auto shipment broker’s promotion of “unbiased” consumer reviews, (Apr 21, 2015)

    Organizations Mentioned:AmeriFreight, Inc.

    By Michael Menzhuber, J.D., LL.M.

    The FTC has approved a final consent order with AmeriFreight, an automobile shipment broker, which prevents the company from touting its highly rated online reviews while failing to disclose that they compensated consumers to write them (In the Matte ...

    By Michael Menzhuber, J.D., LL.M.

    The FTC has approved a final consent order with AmeriFreight, an automobile shipment broker, which prevents the company from touting its highly rated online reviews while failing to disclose that they compensated consumers to write them (In the Matter of AmeriFreight, Inc., File No. 142-3249).

    According to the FTC’s February 15 complaint, AmeriFreight represented that its online reviews were those of satisfied customers. However, AmeriFreight failed to disclose that consumers received $50 discounts to write favorable reviews and were offered the chance to win an additional $100 if their review was selected for a monthly prize.

    Under the terms of the final consent order, AmeriFreight is prohibited from misrepresenting that their products or services are highly rated or top-ranked based on unbiased consumer reviews, or that customer reviews are unbiased. Also, AmeriFreight is required to clearly and prominently disclose any material connection, if one exists, between the company and its endorsers.

    Companies: AmeriFreight, Inc.

    News: Advertising ConsumerProtection FederalTradeCommissionNews

    © 2026 CCH Incorporated and its affiliates and licensors. All rights reserved.

    • Manage Cookie Preferences
    • Privacy Statement
    • Terms of Use