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    • ANTITRUST NEWS: McDonald's sued for anticompetive use of artificial intelligence-driven algorithmic pricing tools
    • ADVERTISING—N.D. Cal.: Motion practice smooths Vicious Brands Lanham Act claims against Face Co. into final form
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    • ANTITRUST NEWS: Expedia hit with antitrust class action over hotel price-parity practices
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    • ANTITRUST NEWS: Supreme Court declines Nexstar’s attempt to dismiss DirecTV price fixing suit
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    • ANTITRUST—JPML: Panel decides on centralization for Delta Dental and NCAA antitrust multidistrict litigations
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    • ANTITRUST—N.D. Ill.: CEA claims time-barred in case alleging Kraft manipulated wheat futures
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    Antitrust Law Daily Wrap Up, ADVERTISING—N.D. Cal.: Motion practice smooths Vicious Brands Lanham Act claims against Face Co. into final form, (Oct 7, 2026)

    Law Firms Mentioned:Kronenberger Rosenfeld, LLP | Reed Smith LLP
    Organizations Mentioned:Face Company, LLC | Vicious Brands, Inc.

    By Justin Marcus Smith, J.D.

    The court distinguished between products that had indicia of being in direct competition and other products that were not.

    Vicious Brands, Inc. (Vicious) could proceed to discovery with a Lanham Act false advertising claim to the extent it plausibly a ...

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