Antitrust Law Daily Wrap Up, ADVERTISING—D.N.J.: Genetic test seller granted dismissal of allegedly false increased fertility advertising suit, (Oct 16, 2026)

By Jody Coultas, J.D.

The consumers lacked standing under the benefit of the bargain theory of economic harm.

Consumers who purchased Genomic Prediction, Inc.’s LifeView™ genetic screening test lacked standing to assert claims under the false advertising and decepti ...