Cybersecurity Policy Report, FTC Finalizes Location Data Settlement With InMarket, (May 1, 2024)
By Tony Foley
The Federal Trade Commission today announced it had finalized a settlement with digital marketing and data aggregator InMarket Media over allegations regarding the illegal collection of consumers’ location data for advertising and marketing.
The FTC originally announced a proposed settlement in January under which InMarket would be barred from selling or licensing precise location data to settle administrative charges that the company collected and used consumer data for advertising and marketing without their fully informed consent (CPR, Jan. 19).
According to a news release issued today, the finalized settlement also will require InMarket to implement the following remediation measures:
Delete or destroy all the location data it previously collected and any products produced from this data unless it obtains consumer consent or ensures the data has been deidentified;
Provide a simple and easy-to-find way for consumers to withdraw their consent for the collection and use of their location data for InMarket apps and a mechanism to request deletion of any location data that InMarket previously collected; and
Create a sensitive location data program and privacy program.
The commission voted 3-0 to finalize the settlement, with Commissioners Melissa Holyoak and Andrew N. Ferguson not voting.
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