IP Law Daily, TRADEMARK—TTAB: Proposed Vita Bella CONNECTION for floor tiles was likely to cause confusion with registered BELLAVITA TILE mark, (Jan 10, 2022)

By Linda Panszczyk, J.D.

The first, second, and third DuPont factors strongly supported a finding of a likelihood of confusion because the goods, channels of trade, and classes of consumers are legally identical, and the marks are quite similar.

A trademark examining attorney properly refused to register, on the Principal Register, the mark, Vita Bella ...